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Rebranding class project

Logo and Sketches

History

Brian Armstrong and Fred Ehrsam came together in 2012. Brian, a former Airbnb engineer, originally founded Coinbase and brought on Fred as he had experience being a former Goldman Sachs trader. The two brought about Coinbase’s mission which is to increase economic freedom in the world.

Company values

 

    • Clear communication
      Customers have a right to understand what is going on with their money, and it is our responsibility to deliver this to customers most genuinely and honestly.

    • Top talent
      We only hire the best and expect the best from our team.

    • Always learning. Stay humble

    • Responsibility

    • Integrity
      We live by our word

    • Innovation
      In an ever-changing marketplace, we must strive to be on top of that change

    • Customer service
      the customer always comes first

Onliness statement

for investment amateurs and professionals, coinbase is the investment banking solution that delivers uncompromising security,ensuring the ability to sleep well at night knowing you have all the tools at your disposal to be as successful as possible and be safe and secure because of the banking security partners and
lessons in crypto investing.

competitive analysis

Kraken – Kraken is a United States–based cryptocurrency exchange and bank. It was one of the first bitcoin exchanges to be listed on Bloomberg Terminal
Bittrex- Bittrex is another United States-based cryptocurrency exchange.
Robinhood- Robinhood is Coin bases biggest competitor as they offer not only cryptocurrencies but the stock market as well; they offer zero fees on all trades.

SWOT

Strength-

  • We have the manpower and expertise to guide newcomers to cryptocurrency to make sure they feel comfortable with their investments.
  • We have a large marketplace share being one of the founders of crypto banking
  • We are known for cryptocurrency and more importantly bitcoin buying and selling.
  • We are already an established brand with a dedicated customer base.
  • Have multiple products within cryptocurrency, i.e. individual coins and NFTs.

Opportunities-

  • Due to our manpower, we can act fast on new changes in the marketplace and offer those changes to customers.
  • With us already having a large following, we can push new coins to the forefront of the public mind faster than other companies.
  • Very little etf’s in this space creating a cryptocurrency ETF could draw in more conservative investors

Weakness-

  • Cryptocurrency by itself is not as well understood or trusted.
  • We have high-profile competition we bull, and robin hood.
  • our popularity is attached to how the crypto market is performing.
  • most of our storage space is online, so as we grow, we must purchase more and more server space to store new coins and new customers.

Threats-

  • Cryptocurrency is a high-risk investment that is still very highly unregulated any regulation could hurt the platform.
  • Since the storage of everyone one’s cryptocurrency is online, a corrupt server could impact us financially.
  • Reluctance of the public to try and or trust cryptocurrency.
  • A Recession would negatively affect the brand.
  • As more high-profile brokers begin to accept and use cryptocurrency, this will negatively affect our market share.